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1st September 2017

Media Release, Australia’s first Broccoli exports hit South Korea

Media Release

Australia’s first Broccoli exports hit South Korea

In an Australian first, broccoli direct from the Lockyer Valley has been
exported to Seoul in South Korea this week.

South Korea is Asia's fifth largest economy and imports more than 70% of it
food and agricultural products.  The Korea-Australia Free Trade Agreement
(KAFTA) which started in December 2014 reduces trade and investment barriers
and helps level the playing field for Australian exporters competing with
those from the USA, Europe, Chile and ASEAN countries, who also benefit from
trade deals with Korea.

"This is really exciting for us" said Michael Sippel, Chairman of Lockyer
Valley Growers. "Currently only 1% of vegetable imports into South Korea
come from Australia and consumer tastes and demand for luxury and
high-quality food products are increasing" added Michael.

Until recently, confusion in Australia existed about whether broccoli and
other leafy green vegetables had market access into South Korea. Korean
authorities recently confirmed access and the first shipment of Australian
Broccoli landed in Seoul this week following a direct flight from Brisbane.
"Our vegetable producers in Queensland are gaining an international
reputation as producers of high-quality clean, green and safe vegetables.
Vegetable producers, especially those based in the Lockyer Valley where a
lot of leafy-green vegetables are grown, are excited about the export
potential for their produce to South Korea" Michael said.

Other leafy-green vegetables that have export potential in South Korea
include lettuce, cauliflower, spinach, kale, chinese cabbage and brussell

Lockyer Valley Growers received funding from Austrade as part of the Free
Trade Agreement Training Provider Grant and are implementing the project in
conjunction with Bundaberg Fruit and Vegetable Growers, Bowen-Gumlu Growers
Association and the Queensland Department of Agriculture and Fisheries.
A fact sheet on KAFTA and the opportunities for vegetable growers has been
developed and can be downloaded at

PHOTO CAPTION: Michael Sippel Chairman from Lockyer Valley Growers Inc with
broccoli destined for South Korea.